Todd and Tyler Unauthorized Forums

ob1

Clear Channel Radio and Google have struck up a multi-year deal that allows Google to sell a guaranteed portion of 30-second advertising on more than 675 of Clear Channel's radio outlets. Under the agreement, Google Audio Ads advertisers will have national distribution, enabling them to reach specific audiences, at specific times, in targeted geographies. For Clear Channel, the deal opens up an additional sales channel and provides supplemental revenue by making the broadcaster's inventory available to advertisers who previously had not used radio. Financial terms of the deal were not disclosed.

"This is a true win-win. Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers," said Clear Channel Radio CEO John Hogan. "Google has proven its ability to gain premiums for advertising inventory and that fits perfectly into our broader strategy of building value for advertisers while increasing our overall revenue yield. We're committed to working with the best-in-class and Google has a real economic incentive to produce meaningfully higher CPMs."

"Clear Channel is the market leader in delivering radio value to consumers and advertisers and has built an innovative platform to manage its on-air ad inventory," added Google CEO Eric Schmidt. "We look forward to working with Clear Channel Radio by providing a unique set of advertisers and a system that will increase the effectiveness and measurability of connecting advertisers with radio listeners."

Clear Channel Radio's national and local sales forces will continue to focus on the company's most lucrative advertiser relationships, and on the many advertisers who seek specialized advertising packages. Google will focus primarily on advertisers who currently run ads online but do not run ads on radio.

Google has been aiming to make inroads in the radio business for a while. About a year ago, the company agreed to pay more than $1 billion for dMarc Broadcasting, which links advertisers to radio stations through an automated ad buying system. Reuters reports that Google is also talking to other radio broadcasters about deals similar to the one with Clear Channel, but they would not specify which ones.


---


Original Article: FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!

News Source: FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!

__________________
Ban the lizards!