06-06-2007
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| kenobi     Listens: Z92 - Mornings Join Date: May 2005 Age: 38
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| eBay to Offer Radio Ad Auctions eBay will begin to sell radio advertising time through its auction site thanks to a partnership with Bid4Spots, which holds inventory from 2,300 radio stations in the top 300 markets. The auction site typically offers unsold ad inventory, according to Bid4Spot's website. The radio spots are available through the eBay Media Marketplace, the same section where advertisers can purchase television airtime as well. However on the television side, it has seen little use. Only Oxygen participates in the program, as others have taken issue that they were not consulted before the site was launched. By adding radio spots, the company hopes to coax media companies into taking part. Buying radio airtime will not work the same as a standard eBay auction. Instead, a bidder (the advertiser) will say what they are willing to pay, and in turn, the sellers (radio stations) make offers to the bidder. Radio spots offered on the eBay Media Marketplace are the same as what is offered on Bid4Spots. Those registered with Bid4Spots can choose to use eBay's offering or stick with the old site. --- Original Article: BetaNews | eBay to Offer Radio Ad Auctions News Source: BetaNews | Inside Information; Unreleased Products
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06-06-2007
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| A 39 and a half foot pole!   Listens: Z92 - Mornings Join Date: Jun 2004 Age: 39
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 | Re: eBay to Offer Radio Ad Auctions stupid idea, just trying to keep up with the googles, which started to get into the radio advertising business too. What has eBay done with Skype? A worthless investment.
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