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MILWAUKEE, Feb 28, 2008 (BUSINESS WIRE) -- Journal Communications, Inc. (NYSE:JRN) announced today that for the first period ended January 27, 2008, total revenues for its Publishing and Broadcast groups of $31.92 million decreased 3.1% compared to $32.96 million reported for the first period ended January 28, 2007, due in large part to continued weakness in classified advertising revenue at the daily newspaper. For the first period 2008, advertising revenues of $26.93 million decreased 3.6% compared to $27.94 million for the 2007 first period. Both periods contained 28 days.
Note that unless otherwise indicated, all comparisons are to the first period ended January 28, 2007.

At the Publishing segment, revenues at the daily newspaper and the community newspapers and shoppers totaled $18.02 million, down 4.9% compared to $18.95 million. Advertising revenue was $13.03 million, down 6.5% compared to $13.93 million. Circulation revenue was down 4.4% compared to $4.11 million. Other revenue of $1.06 million was up 16.8%.

At the daily newspaper, total advertising revenue was $10.72 million, down 6.4% compared to $11.46 million. Specifically, retail advertising revenue was up 2.3%, classified advertising revenue was down 18.5%, national advertising revenue of $0.86 million increased 16.9% and direct marketing revenue of $0.25 million was down 23.3%. Within classified advertising, the help wanted, real estate/rentals and auto verticals were down 23.2%, 29.4% and 6.6%, respectively, and the other vertical was up 11.8%. Circulation revenue at the daily newspaper was $3.86 million, down 2.4% compared to $3.95 million. Other revenue at the daily newspaper of $0.85 million was up 11.8% compared to $0.76 million. Total interactive advertising revenue at the daily newspaper, which is reflected in the various revenue categories, increased 17.0% to $1.08 million compared to $0.92 million.

At the Company's community newspapers and shoppers operations, total advertising revenue was $2.30 million, down 6.9% compared to $2.48 million. This largely reflects declines in retail advertising revenue (down 3.7%) and classified advertising revenue (down 19.9%). Other advertising revenue was $44,000. Circulation revenue at the community newspapers and shoppers of $77,000 decreased 52.8%, largely reflecting the change to a free distribution model of our Milwaukee-area community newspapers in the second period 2007. Other revenue at the community newspapers and shoppers of $0.21 million increased 42.3%.

At the Broadcasting segment, total revenue at the Company's radio and television stations of $13.90 million decreased 0.8% compared to $14.01 million. At the radio group, revenue of $4.92 million was up 1.3% compared to $4.86 million. At the television group, revenue decreased 1.8% to $8.98 million compared to $9.14 million.


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Full Article: Journal Communications, Inc. - News Release=
News Source: Journal Communications, Inc.