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MILWAUKEE--(BUSINESS WIRE)--Feb. 22, 2007--Journal Communications, Inc. (NYSE:JRN) announced today that for the first period ended January 28, 2007, total revenues for its Publishing and Broadcast groups of $35.68 million decreased 0.4% compared to $35.80 million reported for the first period ended January 22, 2006. For the first period 2007, advertising revenues of $29.26 million decreased 0.7% compared to $29.48 million for the 2006 first period. Both periods contained 28 days.

Note that unless otherwise indicated, all comparisons are to the first period ended January 22, 2006.

At the Publishing segment, revenues at the daily newspaper and the community newspapers and shoppers totaled $21.67 million, down 2.6% compared to $22.25 million. Advertising revenue was $15.26 million, down 4.2% compared to $15.93 million. Circulation revenue of $4.15 million was down 1.4% compared to $4.21 million. Other revenue of $2.27 million was up 7.1%, reflecting gains in commercial printing and commercial delivery revenue.

At the daily newspaper, total advertising revenue was $11.46 million, down 3.9% compared to $11.93 million. Specifically, retail advertising was down 5.3%, classified advertising revenue was up 2.6%, national advertising revenue of $0.73 million decreased 23.9% and direct marketing revenue of $0.33 million was down 12.9%, reflecting the loss of a large solo mail customer. Within classified advertising, the help wanted, real estate and other verticals were up 7.2%, 4.5% and 39.0%, respectively, and the auto vertical was down 30.4%. Circulation revenue at the daily newspaper was $3.95 million, down 1.0% compared to $3.99 million. Other revenue at the daily newspaper of $0.83 million was up 46.1% compared to $0.57 million, reflecting the new USA Today commercial printing contract and growth in commercial delivery revenue.

At the Company's community newspapers and shoppers operations, total advertising revenue was $3.80 million, down 5.2% compared to $4.01 million. Specifically, retail advertising revenue was down 6.2% (due in part to shoppers that were discontinued and replaced with a shared mail product at our daily newspaper), classified advertising revenue decreased 7.4% and other advertising revenue of $0.08 million was up 134.3%. Circulation revenue at the community newspapers and shoppers of $0.20 million decreased 8.2%. Other revenue at the community newspapers and shoppers of $1.43 million decreased 7.3%.

At the Broadcasting segment, total revenue at the Company's radio and television stations of $14.01 million increased 3.4% compared to $13.55 million reported for the 2006 first period. At the radio group, revenue was $4.86 million, up 2.6% compared to $4.74 million. At the television group, revenue increased 3.8% to $9.14 million compared to $8.81 million.

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Original Article: Journal Communications, Inc. - News Release=
Source: Journal Communications, Inc.

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